Why this page doesn't scroll.
Most of what sits below the fold might as well not exist. The research has said so for years:
- 57%of a visitor’s viewing time is spent above the fold.Nielsen Norman Group
- 74%of viewing time happens in the first two screenfuls — then attention falls off a cliff.Nielsen Norman Group
- <50%of below-the-fold content is ever actually seen.Google viewability research
So we stopped arguing with how people actually browse. Everything that matters — who you are, why you're good, how to act — fits the first screen. This site plays by that rule, and so does every website we build. No other digital marketing group designs like this.